@font-face {
  font-family: Archivo;
  src: url(/assets/fonts/archivo-latin-wdth-normal.woff2) format('woff2');
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-display: swap;
}

:root {
  --mat: #17483b;
  --mat-deep: #0f3329;
  --mat-light: #23594a;
  --chalk: #f5f8f3;
  --paper: #fbfcfa;
  --tint: #e5eee8;
  --ink: #10241d;
  --muted: #4a5e56;
  --rule: #c5d3cb;
  --yellow: #f2c230;
  --gutter: clamp(20px, 5vw, 56px);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 1.125rem/1.55 Archivo, system-ui, sans-serif;
  -webkit-font-smoothing: antialiased;
  overflow-wrap: anywhere;
}
h1, h2, h3, p, ul, ol { margin: 0; }
ul, ol { padding: 0; list-style: none; }
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-underline-offset: 0.2em; text-decoration-thickness: 1px; }
a:hover { text-decoration-thickness: 2px; }
:focus-visible { outline: 3px solid var(--mat); outline-offset: 3px; }
.mat :focus-visible, .site-header :focus-visible, .site-footer :focus-visible, .skip:focus-visible { outline-color: var(--chalk); }

h1, h2, h3, .brand, .row-lead, .big-link, summary, .role, .specimen, .lockup {
  font-stretch: 116%;
  font-weight: 600;
  letter-spacing: -0.015em;
  text-wrap: pretty;
}
h1 { font-size: clamp(2.4rem, 4.8vw, 4.1rem); line-height: 1.03; letter-spacing: -0.025em; }
h2 { font-size: clamp(1.75rem, 3.2vw, 2.75rem); line-height: 1.1; }
h3 { font-size: 1.3rem; line-height: 1.2; }

.wrap { max-width: 1280px; margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: clamp(56px, 8vw, 112px); }
.tint { background: var(--tint); }
.skip { position: absolute; left: -999px; top: 8px; z-index: 2; padding: 8px 14px; background: var(--yellow); color: var(--ink); }
.skip:focus { left: 8px; }

.mat {
  color: var(--chalk);
  background-color: var(--mat);
  background-image:
    linear-gradient(rgba(255, 255, 255, 0.13) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.13) 1px, transparent 1px),
    linear-gradient(rgba(255, 255, 255, 0.05) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.05) 1px, transparent 1px);
  background-size: 120px 120px, 120px 120px, 24px 24px, 24px 24px;
}

.btn {
  display: inline-block;
  padding: 0.8em 1.35em;
  border: 2px solid var(--yellow);
  border-radius: 4px;
  background: var(--yellow);
  color: var(--ink);
  font: 600 1.05rem/1.2 Archivo, system-ui, sans-serif;
  text-decoration: none;
  cursor: pointer;
}
.btn:hover { border-color: #ffd755; background: #ffd755; }
.btn-quiet { border-color: currentColor; background: none; color: inherit; }
.btn-quiet:hover { border-color: currentColor; background: rgba(255, 255, 255, 0.12); }
.btn-ink { border-color: var(--mat); background: var(--mat); color: var(--chalk); }
.btn-ink:hover { border-color: var(--mat-deep); background: var(--mat-deep); }
.btn-line { border-color: var(--mat); background: none; color: var(--mat); }
.btn-line:hover { border-color: var(--mat); background: rgba(23, 72, 59, 0.08); }
.btn-small { padding: 0.55em 1em; font-size: 1rem; }
.actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 36px; }

/* The header lies on the mat that opens every page, so it needs no ground of its own. */
.site-header { position: absolute; inset: 0 0 auto; z-index: 1; color: var(--chalk); }
.site-header .wrap { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 28px; padding-block: 22px; }
.brand { display: inline-flex; align-items: center; gap: 12px; margin-right: auto; font-size: 1.35rem; font-stretch: 125%; text-decoration: none; }
.mark { width: 52px; height: auto; }
.site-header nav { display: flex; flex-wrap: wrap; gap: 6px 26px; }
.site-header nav a { padding-block: 6px; text-decoration: none; }
.site-header nav a:hover, .site-header nav a[aria-current] { text-decoration: underline; text-decoration-thickness: 2px; text-decoration-color: var(--yellow); }

.intro .wrap { padding-block: max(150px, 10.5rem) clamp(56px, 7vw, 96px); }
.intro h1 + .lede { margin-top: 28px; }
.lede { font-size: clamp(1.15rem, 1.7vw, 1.45rem); line-height: 1.45; color: rgba(245, 248, 243, 0.88); }
.meta { display: flex; flex-wrap: wrap; gap: 4px 20px; margin-bottom: 20px; font-size: 1rem; }
.intro .meta span { color: rgba(245, 248, 243, 0.8); }

.hero { display: grid; grid-template-columns: 5fr 6fr; gap: 28px 72px; align-items: center; }
.hero h1 { grid-column: 1 / -1; }
.hero .lede { font-size: clamp(1.2rem, 1.9vw, 1.6rem); }
.draft { width: 100%; height: auto; overflow: visible; font: 500 7px Archivo, sans-serif; }
.draft .guides { fill: none; stroke: var(--yellow); stroke-width: 0.5; stroke-dasharray: 2.5 3.5; opacity: 0.55; }
.draft .outline { fill: none; stroke: var(--chalk); stroke-width: 2.4; stroke-dasharray: 1; stroke-dashoffset: 1; animation: draw 2.2s 0.2s cubic-bezier(0.65, 0, 0.2, 1) forwards; }
/* Filled in the mat colour and laid over the outline, so only the outer edge of the three strokes shows. */
.draft .body { fill: var(--mat); animation: lift 0.9s 2.3s ease-out forwards; }
.draft .spine { fill: none; stroke: var(--yellow); stroke-width: 0.8; stroke-dasharray: 1; stroke-dashoffset: 1; animation: draw 1.4s 1.5s ease-in-out forwards; }
.draft .notes { fill: none; stroke: var(--chalk); stroke-width: 0.5; opacity: 0; animation: show 0.8s 2.8s ease-out forwards; }
.draft .notes circle { fill: var(--mat); stroke: var(--yellow); stroke-width: 0.8; }
.draft .notes text { fill: var(--chalk); stroke: none; }
@keyframes draw { to { stroke-dashoffset: 0; } }
@keyframes lift { to { fill: var(--mat-light); } }
@keyframes show { to { opacity: 0.85; } }

.section-head { margin-bottom: clamp(36px, 5vw, 64px); }
.section-head p { margin-top: 16px; font-size: 1.2rem; color: var(--muted); }
.mat .section-head p { color: rgba(245, 248, 243, 0.85); }

.row { display: grid; grid-template-columns: 232px 5fr 6fr; gap: 16px 48px; align-items: start; padding-block: 34px; border-top: 1px solid var(--rule); }
.row:last-child { border-bottom: 1px solid var(--rule); }
.diagram { width: 100%; height: auto; border-radius: 4px; fill: none; stroke: var(--chalk); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.diagram .aid { stroke: var(--yellow); stroke-dasharray: 4 5; }
.diagram circle.aid { fill: var(--yellow); stroke: none; }
.diagram .node { fill: var(--mat); }
.intro .diagram { border: 1px solid rgba(245, 248, 243, 0.4); background-color: var(--mat-deep); }
.intro .diagram .node { fill: var(--mat-deep); }
.post-intro { display: grid; grid-template-columns: 8fr 4fr; gap: 32px 56px; align-items: end; }
.row h3 { font-size: clamp(1.4rem, 2.2vw, 1.9rem); }
.row-lead { margin-bottom: 6px; font-size: 1.15rem; color: var(--mat); }
.row p:not(.row-lead), .steps p, .benefits p { color: var(--muted); }
.tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 18px; font-size: 0.95rem; }
.tags li { padding: 3px 11px; border: 1px solid var(--rule); border-radius: 3px; color: var(--muted); }

/* The process is a real sequence, so it is numbered and laid along a ruler. */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); counter-reset: step; border-top: 2px solid var(--mat); background: repeating-linear-gradient(90deg, var(--mat) 0 1px, transparent 1px 12px) top / 100% 10px no-repeat; }
.steps li { counter-increment: step; padding: 34px 28px 0 0; }
.steps li::before { content: counter(step); display: block; margin-bottom: 14px; font-size: 3.4rem; font-stretch: 125%; font-weight: 300; line-height: 1; color: var(--mat); }
.steps h3, .benefits h3 { margin-bottom: 8px; }

.benefits { display: grid; grid-template-columns: repeat(3, 1fr); gap: 52px 48px; }
.benefits-two { grid-template-columns: repeat(2, 1fr); }
.icon { width: 52px; height: 52px; margin-bottom: 22px; padding: 13px; border-radius: 4px; background-size: 60px 60px, 60px 60px, 12px 12px, 12px 12px; fill: none; stroke: var(--chalk); stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }

.founder { display: grid; grid-template-columns: 4fr 8fr; gap: 32px 48px; align-items: center; }
/* Crop marks at the four corners, the way a print is marked for trimming. */
.portrait {
  --m: linear-gradient(var(--mat), var(--mat));
  justify-self: start;
  width: min(100%, 324px);
  padding: 22px;
  background: var(--m) 0 0 / 20px 2px, var(--m) 0 0 / 2px 20px, var(--m) 100% 0 / 20px 2px, var(--m) 100% 0 / 2px 20px, var(--m) 0 100% / 20px 2px, var(--m) 0 100% / 2px 20px, var(--m) 100% 100% / 20px 2px, var(--m) 100% 100% / 2px 20px;
  background-repeat: no-repeat;
}
.portrait img { width: 100%; height: auto; border-radius: 50%; }
.statement { display: grid; grid-template-columns: 4fr 8fr; gap: 20px 48px; align-items: start; }
.statement p { font-size: clamp(1.3rem, 2.3vw, 1.9rem); line-height: 1.32; }
.founder h2 { margin-bottom: 18px; }
.founder p + p { margin-top: 16px; }
.founder .role { font-size: 1.25rem; color: var(--mat); }

.faq details { border-top: 1px solid var(--rule); }
.faq details:last-child { border-bottom: 1px solid var(--rule); }
.faq summary { display: flex; justify-content: space-between; gap: 24px; padding-block: 22px; font-size: 1.25rem; list-style: none; cursor: pointer; }
.faq summary::-webkit-details-marker { display: none; }
/* The second value keeps the marker out of the question's spoken name where the syntax is supported. */
.faq summary::after { content: '+'; content: '+' / ''; font-weight: 400; color: var(--mat); }
.faq details[open] summary::after { content: '\2212'; content: '\2212' / ''; }
.faq details p { padding-bottom: 24px; color: var(--muted); }

.cta .wrap { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 28px 48px; padding-block: clamp(56px, 7vw, 96px); }

.post-list li { display: grid; grid-template-columns: 232px 2fr 7fr; gap: 8px 48px; align-items: start; padding-block: 34px; border-top: 1px solid var(--rule); }
.post-list li:last-child { border-bottom: 1px solid var(--rule); }
.post-list .meta { display: block; margin: 6px 0 0; color: var(--muted); }
.post-list .meta time { display: block; color: var(--ink); }
.post-list h2 { margin-bottom: 12px; font-size: clamp(1.4rem, 2.4vw, 2rem); }
.post-list h2 a { text-decoration: none; }
.post-list h2 a:hover { text-decoration: underline; text-decoration-thickness: 2px; }
.post-list div p { color: var(--muted); }

.prose { display: grid; grid-template-columns: 8fr 3fr; column-gap: 9%; }
.prose > * { grid-column: 1; }
.prose h2 { margin: 56px 0 16px; font-size: clamp(1.5rem, 2.4vw, 2rem); }
.prose h2:first-child { margin-top: 0; }
.prose h3 { margin: 30px 0 8px; }
.prose p + p, .prose ul, .prose ol { margin-top: 16px; }
.prose ul, .prose ol { padding-left: 1.3em; }
.prose ul { list-style: disc; }
.prose ol { list-style: decimal; }
.prose li + li { margin-top: 12px; }
.prose .back { margin-top: 56px; font-weight: 600; }
.prose aside { grid-area: 1 / 2 / span 99; align-self: start; position: sticky; top: 32px; padding-top: 20px; border-top: 2px solid var(--mat); }
.prose aside p { margin-bottom: 18px; font-size: 1.3rem; font-stretch: 116%; font-weight: 600; line-height: 1.2; }

.contact { display: grid; grid-template-columns: 5fr 7fr; gap: 48px; }
.contact .card { align-self: start; padding: clamp(26px, 3.4vw, 44px); border-radius: 4px; }
.contact h2 { font-size: 1.1rem; font-stretch: 100%; letter-spacing: 0; color: rgba(245, 248, 243, 0.8); }
.contact .card p { margin-top: 6px; }
.contact .card p:last-child { color: rgba(245, 248, 243, 0.85); }
.contact h2:not(:first-child) { margin-top: 36px; }
.big-link { font-size: clamp(1.4rem, 2.6vw, 2.1rem); overflow-wrap: anywhere; }
form { display: grid; gap: 22px; }
.field-pair { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
label { display: grid; gap: 8px; font-weight: 600; }
input, textarea { width: 100%; padding: 12px 14px; border: 1px solid #7d9187; border-radius: 4px; background: #fff; color: var(--ink); font: inherit; font-weight: 400; }
input:focus-visible, textarea:focus-visible { outline: 3px solid var(--mat); outline-offset: 1px; }
form .btn { justify-self: start; }
.hint { font-size: 1rem; color: var(--muted); }

.sheet { display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px; }
.sheet.sheet-wide { grid-template-columns: 1fr 1fr; }
.sheet.chips-sheet { grid-template-columns: repeat(6, 1fr); }
.sheet img { width: 100%; height: auto; aspect-ratio: 1; margin-bottom: 14px; padding: 22%; border: 1px solid var(--rule); border-radius: 4px; object-fit: contain; }
.sheet .on-mat { border-color: transparent; background: var(--mat); }
.sheet .on-paper, .lockup.on-paper { background: #fff; color: var(--mat); }
.sheet .bare { padding: 14%; }
.lockup { display: flex; align-items: center; justify-content: center; gap: 0.32em; padding: clamp(40px, 7vw, 96px) 24px; border: 1px solid var(--rule); border-radius: 4px; font-size: clamp(1.8rem, 4.2vw, 3.2rem); font-stretch: 125%; }
.lockup.mat { border-color: transparent; }
.lockup .mark { width: 2.4em; }
.chips-sheet span { display: block; aspect-ratio: 1; margin-bottom: 14px; border: 1px solid var(--rule); border-radius: 4px; }
.construction .draft { max-width: 860px; margin-inline: auto; }
.specimen { font-size: clamp(2.1rem, 4.8vw, 4rem); line-height: 1.04; letter-spacing: -0.025em; }
.specimen-text { margin-top: 24px; font-size: 1.3rem; color: var(--muted); }

.site-footer { background: var(--mat-deep); color: var(--chalk); font-size: 1rem; }
.site-footer .wrap { display: grid; grid-template-columns: 6fr 3fr 3fr; gap: 36px 48px; padding-block: 64px 36px; }
.site-footer h2 { margin-bottom: 12px; font-size: 1rem; font-stretch: 100%; letter-spacing: 0; color: rgba(245, 248, 243, 0.72); }
.site-footer nav a, .site-footer div > a:not(.brand) { display: block; width: fit-content; padding-block: 5px; }
.footer-brand p { margin-top: 14px; color: rgba(245, 248, 243, 0.85); }
.legal { grid-column: 1 / -1; padding-top: 24px; border-top: 1px solid rgba(255, 255, 255, 0.18); color: rgba(245, 248, 243, 0.78); }

@media (max-width: 900px) {
  .hero, .founder, .contact, .prose, .statement, .post-intro { grid-template-columns: 1fr; }
  .post-intro .diagram { width: 232px; }
  .draft { max-width: 460px; }
  .row { grid-template-columns: 150px 1fr; column-gap: 28px; }
  .row > * { grid-column: 2; }
  .row > .diagram { grid-area: 1 / 1 / span 2; }
  .post-list li { grid-template-columns: 150px 1fr; column-gap: 28px; }
  .post-list li > * { grid-column: 2; }
  .post-list li > .diagram { grid-area: 1 / 1 / span 2; }
  .steps, .benefits, .sheet { grid-template-columns: repeat(2, 1fr); }
  .steps { row-gap: 20px; }
  .sheet.sheet-wide { grid-template-columns: 1fr; }
  .sheet.chips-sheet { grid-template-columns: repeat(3, 1fr); }
  .portrait { width: 204px; }
  .prose aside { grid-area: auto; position: static; margin-top: 48px; }
  .site-footer .wrap { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
  .site-header .btn { display: none; }
}

@media (max-width: 560px) {
  .steps, .benefits, .field-pair { grid-template-columns: 1fr; }
  .row, .post-list li { grid-template-columns: 1fr; }
  .row > *, .row > .diagram, .post-list li > *, .post-list li > .diagram { grid-area: auto; }
  .row > .diagram, .post-list li > .diagram { width: 200px; }
  .site-header nav { width: 100%; }
  .sheet.chips-sheet { grid-template-columns: 1fr 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .draft .outline, .draft .spine { animation: none; stroke-dashoffset: 0; }
  .draft .body { animation: none; fill: var(--mat-light); }
  .draft .notes { animation: none; opacity: 0.85; }
}